Petals to Profits Workshop
Grow a floral business DESIGNED by YOU
March 24 & 25 | Amalgre | Colorado Springs, CO
Did you start your floral design business because you longed for freedom...
Freedom from punching the time clock, sitting in a cubicle, the fixed paycheck, FREEDOM to be creative? BUT, the freedom hasn't felt so free?
If you’re an up-and-coming florist who has: launched the brand, bet on her designs, followed the guidelines, said “Yes!” to every opportunity, and endured the impossible… YET, are still wondering when the hustle, hard work, and social media algorithm will finally catch you; you’re right where you’re supposed to be.
As a professional florist and educator with over 25 years of experience in the industry, I see you longing for an alternative approach that feels less like burnout and more like abundance. In truth, I’ve been there…grasping for a reflective business model that allowed me to not only chase down my wildest dreams, but allowed me to be present and slow down with my family (and myself) when it mattered most.
My floral design business has ebbed and flowed with me through all seasons of life. It has had many forms, each one serving my greatest priorities. Are you longing for this too?
If so, know that I’ve created Petals to Profits for you. This workshop will give you business, design, and styling knowledge to increase your income and when paired with marketing strategies beyond social media, allow you the opportunity to revel in the freedom you actually started your floral business for.
THE PETALS TO PROFITS WORKSHOP
Petals to Profits is a two-day, hands-on workshop where we will gather together in the beautiful Almagre Venue in Colorado Springs to dive into: the advanced principles of floral design, color theory, pricing & proposals, building a community and creating a marketing strategy beyond social media.
Are you a florist who desires to build an unshakeable community along with long-term, profit-driven strategies that solidify your brand as one-of-one - on or off social media?
Let’s dream a little…
Close your eyes and imagine booking your dream client because you know how to use color theory to elevate your designs and establish a signature style.
Imagine how you will feel when you send a proposal, with confidence, knowing it is capturing their vision and priced for a profit that gets a YES instead of ghosting?
Visualize yourself in your favorite vacation spot. You are relaxing because there is no need to stress about social media; you have a real-life community of vendors who refer business to you all year because they know and love you.
If you resonate with these thoughts, I’d love for you to join me at Petals to Profits.
Design
Be remembered for your artful style and call in your dream clients effortlessly with design foundations and color theory principles. Mastering the essentials of styling will not only add value to your customer’s experience and draw in additional income, but you will also gain creative control when it comes to the aesthetic of any event. From statement bouquets to all-consuming installations, we’re covering it all at Petals to Profits.
On the menu:
Bouquets (2)
Centerpieces (low and lush)
Tablescape styling
Hanging Installation
Color Theory
Proposals & Pricing
Close the sale with effective proposals and industry-standard pricing that leaves a lasting impression. The truth is that when you can capture the client’s vision in your proposals, you will receive a higher conversion rate (with less ghosting!). After taking my Proposals & Pricing Session you will not only set the tone with grace, but you’ll feel undeniably confident that you’re pricing for a profit.
On the menu:
Create a visually engaging, beautiful proposal without overpriced, unnecessary software
Confidently source flowers locally and abroad
Detailed pricing for product, labor and time (hello!)
Community
Ready for me to let you in on my little secret? The ONE thing that has allowed me to rise above the social media rat race and build a sustainable 6-figure business on my terms year-after-year? Community! Let me be the one to show you that there is nothing more valuable than a genuine network of vendors, peers, and industry partners. The relationship-building and networking skills you take away from Petals to Profits will not only guarantee you a referral program that is aligned with your goals and mission, but kind people who champion your growth and success.
On the menu:
Effective networking
Do’s & Dont’s of styled shoots
Ways to become preferred vendors
How to give back
“The workshops I’ve done with Amber have had a transformative impact on my floral design skills. Amber’s expertise and passion for the craft have inspired me to learn more and grow as a designer. ”
The Investment is $3,497
(a 3-month payment plan -$1,232.00)
THE PERKS
Gourmet coffee from Holdfast Roasters, breakfast & lunch each day
Florist swag bag - all the goodies!
Professional portraits with Carly Mitchell Photography to start or elevate your portfolio
A guided yin yoga session taught by Penelope to relieve the most common florist aches and pains (you know we need it!)
Special guest-Ellen from Ellen’s Flowers! A local, organic grower that will share about her growing practices and how to connect with local growers for premium products and reduced pesticide exposure.
&, finally, a 45 min 1-1 mentoring Zoom session with me post workshop to work through any material, lingering questions or unique application to your business!
“I have been doing floral design for 13 years and working with Amber helped me to take my floral business to the next level. Amber showed me where to make adjustments in my proposals and now I’m booking clients at much higher amounts.”
PEEK INSIDE A WORKSHOP
“I took a class from Amber last fall. It totally changed the way I make personals. My favorite was diving into the compositions of different bouquets! Amber is so kind and generous in teaching and thought the resources she provides for further study in my floral practice.”
ABOUT
Amber Here
I’m a texture-loving, gardening novice, mom of two with over 25 years of floral industry experience (please don’t do the math!).
Throughout my career, I have done everything from washing buckets, delivering arrangements, working for a large event company, owning a retail shop, and leading a boutique floral studio that specializes in weddings and events.
You see, floral artistry is very much a part of me (and always will be). However, it took me struggling to balance owning my retail shop with being a new mom to realize that freedom was not just a luxury but a necessity. Ever since I had my daughter 18 years ago, I have been on a mission to carve out a space in the industry that not only felt true to me and my creative expression, but allowed me to spend quality time with my husband and kids when it mattered most. All of which led me to my greatest purpose of teaching other aspiring women how to run a floral design business that operated just the same - on their terms.
I created the Petals and Profits Workshop to not only share my sustainable (mental, emotional, and physical) approach with other ambitious florists, but to sow real community back into the foundations of business. Because I believe that the people we surround ourselves with make us grow beyond the trends, social media algorithms, and one-size-fits-all income strategies.
My work has been featured in Flutter Magazine, The Knot, Rocky Mountain Bride, and more. I have helped florists of all backgrounds and experience levels transform their design skills and build industry-defining businesses. & I want to do the same for you!
I would love to have you for this special 2-day immersive workshop experience. If you have any questions or would just like to chat through the details, let’s jump on a discovery call! I’ll happily meet you there.
Book a Complimentary Discovery Call
THERES’S NO ONE-SIZE-FITS-ALL TO FLORAL DESIGN
Here at Petals to Profits you will never find cookie cutter business solutions, pushy growth tactics or surface level relationships. We forgo any one-size-fits-all mentality to make space for you to come alive in your floral design business how you’re meant to. Whether you’re dreaming of becoming a recognized brand in the luxury wedding industry or you’re looking to expand a seasonal business to support your family now; Petals to Profits’ hands-on, personalized curriculum will align with your goals and lifestyle as you define them. Because you deserve a business that grows with you, not against you.
Close your eyes one more time…
You’re leaving the workshop on Tuesday afternoon, the sun is warm on your face, the beautiful bouquets you’ve made are bundled in your arms, your heart is full because you have made new amazing friends and you walk a little taller because of the confidence you have to GROW a profitable business the way that feels best to you!
Let Your Floral Business (& Bank Account) Bloom
