Do you dream of working with flowers but aren't sure where to begin?
The Everyday Florist is a self-paced course in floral design and business fundamentals.
So you can stop guessing and start building the floral career you've dreamed of, with support every step of the way.
Turn your love of flowers into a career you're proud of.
You can picture the beautiful arrangements and the joy of working with flowers — you're just not sure where to start.
That's completely normal. Maybe for you, this dream feels exciting, and a little overwhelming at the same time. With the right foundation in floral design and the basics of business, you'll have the skills and the confidence to grow into the career you've imagined — whether that's a home studio, a flower shop, or freelance work.
“Taking The Everyday Florist course has been the best thing I've done to turn my florist dreams into a reality!”
— K.N. | The Everyday Florist Alumni
Here’s What
You’ll Learn
Properly care for flowers.
Learn how to process flowers correctly, source products, and apply color theory basics.
Design beautiful arrangements for all occasions.
Weddings, bouquets, boutonnieres, celebration flowers, centerpiece arrangements, and everything in between.
Understand how to set up your business.
Whether you’re a freelancer or studio owner - or both! I have experience running a studio, and I still work as a freelance wedding florist. Learning how to set yourself up and operate your business well makes all the difference!
Source flowers, price arrangements, and create orders.
All the best industry secrets and tips - shared from 25+ years of experience in the floral industry.
The Curriculmn
When you enroll in The Everyday Florist, you’ll get instant access to all eight modules plus a robust set of bonuses to deepen your understanding and application of the materials.
-
You will learn how to set up your business properly. How to register your business, attain your licenses, choose a legal structure, and much more.
-
You will learn the hows and whys of design through the principles and elements of design.
-
Included:
1.) How to process flowers
2.) Two types of vase arrangements
3.) Corsages/Boutonnieres/Hair flowers
4.) Two types of funeral arrangements (casket spray & urn)
5.) Wedding Bouquets
6.) Wedding Reception Arrangements
-
You will learn about different options for sourcing flowers. You will also learn the proper way to process flowers for a long vase life.
-
You will learn how to create recipes for arrangements that will help you to order efficiently, which will increase your profitability.
-
Whether your goal is to set up a home studio or open a retail flower shop, I’ll guide you step-by-step through creating a layout that works for your space and business model. I’ll also provide detailed advice on the essential tools, equipment, and supplies you’ll need to set yourself up for success right from the start.
-
You will learn networking strategies, how to use social media for gaining customers, and how to create a memorable brand.
This was invaluable!
“Not only did I learn color theory, mechanics, elements of design, and business tips, I also received one-on-one mentoring.
Amber is down-to-earth, genuine, and passionate about what she does. She is patient and generous in answering any and all questions you have, regardless of your experience.”
— Meredith K. | The Everyday Florist Alumni
Meet your instructor, Amber Mustain.
When I started my business in 2008, I was on my own. There was no one by my side, guiding me through the ups and downs. I had to figure it all out the hard way, learning from mistakes and facing challenges without support.
But I don’t want that for you.
If you have the dream and the drive, I’m here to walk with you every step of the way. With the right guidance and a clear, step-by-step plan, you can build the business you’ve always dreamed of.
The Everyday Florist will give you a solid foundation in business, sharpen your design skills, and provide you with the knowledge to grow and thrive.
You don’t have to do it alone. I’m here to help you succeed.
There are lots of floral classes out there, but doing The Everyday Florist wasn't just about consuming content.
Amber mentored me, poured into me, and continues to support me on my floral journey!
Taking this class with her, along with the virtual meetings and mentoring calls, has been the best thing I've done to turn my florist dreams into a reality!
— Nicole K, The Everyday Florist Alumni
The Everyday Florist is for…
Someone who loves flowers and wants to learn the basics of floral design but isn’t sure where to begin
A beginner florist looking for step-by-step floral design fundamentals, without the guesswork
A florist with some experience who wants to refine their skills and elevate their floral designs
A creative who wants to build confidence designing flowers for everyday occasions, events, or professional work
Flourishing is an exceptional program that has had a transformative impact on my floral design skills. Amber's expertise and passion for the craft have inspired me to learn more and grow as a designer.
I frequently return to the resources she provides, as they are a wealth of information.
Amber has a gift for explaining complex concepts in a way that is easy to understand, making learning a pleasure. Her willingness to answer questions and provide additional support is truly invaluable, and I always feel comfortable reaching out to her for guidance.
— Angi R. The Everyday Florist Alumni
Enroll today and get invaluable bonuses!
Downloadable Mini Workbooks ($150 Value)
to work through as we go and use for future reference
Wedding Bouquet Tutorial ($200 Value)
Styling Tutorial ($100 Value)
Color Theory Download ($50 Value)
(2) 45-minute design/mentoring call {or (1) 90-minute ($750 Value)
(Virtual design critique or business call)
Flourishing Facebook Group
(surround yourself with like-minded individuals)
EVERYTHING INCLUDED WHEN YOU ENROLL:
Lifetime, Instant Access to Online Curriculum with 8 Modules ($1297 Value)
Plus all of the bonuses mentioned above.
Total Value of $2547 for $597!
The florist you've imagined is already in you. Let's bring her to life.
Enroll in The Everyday Florist today and learn floral fundamentals and how to create a brand that will
TAKE ROOT, GROW, AND ALWAYS BE FLOURISHING.
Frequently Asked Questions
If you have any questions you don’t see answered here, feel free to shoot me an email here and I’ll help you decide if The Everyday Florist is right for you.
-
What’s Included:
Business Basics
Floral Design Basics
How to Process Flowers
Video Tutorials:
tall/low vase arrangements
casket spray
sympathy urn
personal flowers
Pricing, Sourcing, Proposals, Creating Recipes & Ordering
Branding & Social Media
Setting up a Floral Studio
BONUSES:
Wedding Bouquet video tutorial ($200 Value)
Styling Tutorial + Color Theory Basics ($150 Value)
(2) 45 -minute Design/Mentoring Call {or (1) 90 minute}( $750 Value)
-
The Everyday Florist is an online course with a community element to help you develop basic floral design skills and give you everything you need to start your floral design career.
Root & Bloom is an in-person, 3-day floral design workshop in Colorado Springs, CO. There, you’ll learn similar things but with a more hands-on, unique to you approach.
-
The course is hosted through my website. Once you enroll you’ll receive an email shortly after guiding you through creating your account and getting started!