The Everyday Florist Starter Course
A 6-WEEK ONLINE COURSE + MENTORING
FOCUSED ON GROWING A FLORAL BUSINESS
FOR EVERYDAY OCCASIONS
NEXT COHORT STARTING IN AUGUST 2025
Have you dreamed of opening your own flower shop or home studio?
You can see the stunning arrangements you’ll create and the connections you’ll build, but maybe you're unsure where to begin. The idea is exciting, but the path forward feels a little unclear. I understand, and I’m here to help you find your way.
Introducing The Everyday Florist Starter Course
Six weeks of focused learning, design training, and personalized mentoring,
all dedicated to helping you turn your dream of starting a floral business into a reality.
The Everyday Florist is a unique experience of combining the online curriculum with weekly group video calls. This will give you the maximum amount of support to build your business and grow your confidence!
The group will be limited to 6 students so we can focus on individual needs.
It will be expected that you watch the curriculum that coordinates with the upcoming week’s mentoring before the group calls. Each chapter is 30 minutes or less.
What’s Included:
Week 1: Welcome & Introductions (Let’s get to know each other) + Business Basics
Week 2: Design Basics-The hows and whys (principles & elements explained) + Processing Flowers
Week 3: Watch tutorials for vase arrangements and personal flowers.
Design together online with adjustments in real time
Week 4: Watch tutorials for wedding bouquets.
Design together online with adjustments in real time
Week 5: Pricing, Sourcing, Creating Recipes & Ordering
Week 6: Branding, social media, and setting up your studio
BONUS WEEK: We will go over any questions you have and celebrate your success!
What students are saying…
“Flourishing is an exceptional program that has had a transformative impact on my floral design skills. Amber’s expertise and passion for the craft have inspired me to learn more and grow as a designer. I frequently return to the resources she provides, as they are a wealth of information.
What sets Flourishing apart is Amber’s gift for teaching. She has a talent for explaining complex concepts in a way that is easy to understand, making learning a pleasure. Her willingness to answer questions and provide additional support is truly invaluable, and I always feel comfortable reaching out to her for guidance.”
“There are lots of floral classes out there, but doing the Everyday Florist class with Amber wasn’t just about consuming content. She mentored me, poured into me, and continues to support me on my floral journey! Taking this class with her and the virtual meetings and mentoring calls that were a part of it have been the best thing I did to turn my florist dreams into a reality. Thank you Amber!”
When I started my business in 2008, I was on my own. There was no one by my side, guiding me through the ups and downs. I had to figure it all out the hard way, learning from mistakes and facing challenges without support.
But I don’t want that for you. If you have the dream and the drive, I’m here to walk with you every step of the way. With the right guidance and a clear, step-by-step plan, you can build the business you’ve always dreamed of. The Everyday Florist will give you a solid foundation in business, sharpen your design skills, and provide you with the knowledge to grow and thrive. You don’t have to do it alone—I’m here to help you succeed.
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You will learn how to set up your business properly. How to register your business, attain your licenses, choose a legal structure, and much more.
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You will learn the hows and whys of design through the principles and elements of design.
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Included:
1.) How to process flowers
2.) Two types of vase arrangements
3.) Corsages/Boutonnieres/Hair flowers
4.) Two types of funeral arrangements (casket spray & urn)
5.) Wedding Bouquets
6.) Wedding Reception Arrangements
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You will learn about different options for sourcing flowers. You will also learn the proper way to process flowers for a long vase life.
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You will learn how to create recipes for arrangements that will help you to order efficiently, which will increase your profitability.
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Whether your goal is to set up a home studio or open a retail flower shop, I’ll guide you step-by-step through creating a layout that works for your space and business model. I’ll also provide detailed advice on the essential tools, equipment, and supplies you’ll need to set yourself up for success right from the start.
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You will learn networking strategies, how to use social media for gaining customers, and how to create a memorable brand.
BONUSES
Downloadable Mini Workbooks ($150 Value)
(to work through as we go and use for future reference)
Bonus Color Theory Download ($50 Value)
90-minute mentoring call ($500 Value)
(to focus on your business)
Bonus week of group mentoring ($250 Value)
Flourishing Facebook Group
(surround yourself with like-minded individuals)
WHAT’S INCLUDED
Lifetime Access to Online Curriculum with 8 Modules ($1297 Value)
(6) Weekly Group Mentoring Sessions 1 hour/week ($1800 Value)
Downloadable Workbook ($150)
Bonus Color Theory Download ($50)
90-minute, 1-1 Mentoring Sessions ($500 Value)
Access to Flourishing Community Group
Total Value of $3797 for $1297!
About Me
I've been in the floral industry for over 25 years, and it has been an incredible journey. Not only has this career provided me with a great income, but it has also given me the flexibility to spend time with the people I love most—my family.
I’m passionate about teaching floral design because it opens many career possibilities. I began my journey in a local flower shop and my first business was a retail location. I loved building that business and being a part of my community. As I transitioned my business into a wedding and event studio, I never stopped loving my community. I often provide everyday flowers to my community from my home studio. There are many ways you can be a florist. I would love to be part of creating your dream floral business.