THE FREELANCE FLORIST
Become the freelance florist you've dreamed of being.
Build the skills, the confidence, and a business that fits your life. A beginner-friendly, online floral design course for aspiring freelance florists who want real-world skills—not guesswork.
If you've ever dreamed of becoming a freelance florist, you're in the right place.
Inside The Freelance Florist, I'll walk you through everything it takes to build this work from the ground up — even if you're starting with zero experience. With over 25 years in the floral industry, I'll help you grow into a confident designer, price your work for profit, and build a business foundation that fits your actual life.
And you won't be doing it alone.
Who You'll Become Inside The Freelance Florist
A CONFIDENT DESIGNER
with real floral design skills, even starting from scratch
A RESOURCEFUL FLORIST
who knows how to source flowers and supplies
A FLORIST WHO PRICES FOR PROFIT
no more guessing or undercharging
SOMEONE WHO GETS BOOKED,
from your very first freelance job onward
A GROUNDED BUSINESS OWNER
with the foundations to run it, minus the overwhelm
NEVER ON YOUR OWN
with one-on-one mentoring to guide each next step
This isn't about opening a storefront or working 80-hour weeks.
It's about becoming the kind of florist who can:
Design beautiful, professional arrangements you're proud to put your name on
Get booked for weddings, events, and the busy seasons when florists are stretched thin
Say yes to paid work without second-guessing whether you're ready
Grow a floral business that fits your life — not the other way around
Whether you want to freelance on the weekends, add to your income, or finally step into the work you've been dreaming about for years, this course shows you exactly how to begin.
What You’ll Learn inside The Freelance Florist
Floral Design
Master the fundamentals of floral design by learning the principles and elements that form the foundation of your work. Our tutorials guide you through the mechanics of intricate details with easy-to-understand instructions: two bouquet styles, arrangements of various sizes, and personal flowers (corsages, boutonnieres, and hair flowers)
By the end, you'll have the confidence to execute floral designs and meet the expectations of any florist you work with. The accompanying workbook offers step-by-step instructions and detailed recipes for creating stunning bouquets.
Color Theory
Color theory can be quite intricate, but this chapter serves as a beginner-friendly introduction. You’ll learn the fundamental principles of color harmonies and how different shades, tones, and contrasts work together to create stunning visual effects. We’ll cover the basics of combining colors in ways that evoke emotion, balance, and impact. By the end of this chapter, you’ll have the knowledge to craft eye-catching color palettes that elevate your floral designs and leave a lasting impression on clients and customers.
Flower Processing and Design
Master the essential skills of flower processing to become an invaluable asset to any employer from day one. You'll learn how to properly cut, condition, and hydrate flowers to ensure they stay fresh and vibrant for longer. Understanding the correct techniques for handling different flower varieties, removing foliage, and storing blooms will not only help you maintain high-quality arrangements but also make you a go-to resource during busy seasons. These foundational skills are key to proving your reliability and professionalism in any floral setting.
The Artistry of Styling
Floral styling is a true art form, and the ability to expertly style a table is a valuable skill that sets you apart. When you can confidently arrange flowers in harmony with table settings, linens, and decor, you become a trusted asset to any employer. They’ll know they can rely on you to handle the visual presentation with minimal oversight, whether it’s for a wedding, corporate event, or special occasion. This skill not only enhances the overall atmosphere but also showcases your attention to detail and ability to create cohesive, elegant displays that elevate the entire event.
I’m Amber Mustain
Flowers have been my work for over 25 years, as a florist, a freelance designer, and a business owner. But what's kept me in this craft isn't the work itself. It's what flowers do between us: how they gather people, mark the moments that matter, and turn an ordinary table into something worth sitting around.
Flourishing is where I get to pass that on. Whether you're building a floral business or simply falling deeper in love with the craft, you'll find the design foundations, confidence, and community to grow into the woman — and the florist — you're becoming.
“Working with Amber was such a life-changing experience.
I learned more than just the foundational basics of florals and making pieces. 10/10 recommend. It will be the best investment you make in your business and yourself!”
- Kayce
And because I want you set up to truly flourish, you'll get these alongside everything else:
FLOURISHING WORKBOOK ($130 value)
Enjoy a custom workbook download with over 50+ pages of additional info, tutorials and tips to pair with the videos.
01
1:1 MENTORING SESSION ($500 value)
After completing the course, you can book a 45-minute mentoring call with Amber to discuss any questions about design or landing freelance jobs.
02
THE BOUQUET BOOK ($49 value)
The Bouquet Book was designed to inspire you for the upcoming wedding season, featuring five of Amber's favorite bouquets along with color palettes and detailed floral recipes.
03
FLOURISHING FACEBOOK COMMUNITY ($99 value)
04
Step into a warm circle of florists cheering you on, where your questions always have a place and you're never growing alone.
BUSINESS START-UP CHECKLIST ($37 value)
05
Every step to get your freelance floral business off the ground, laid out so nothing important slips through the cracks.
FREELANCERS TAX INFO ($17 value)
The tax basics made simple and unscary, so you can feel grounded and prepared when the paperwork side of things comes calling.
06
TOOLBOX MUST-HAVES ($17 value)
A curated list of the tools worth investing in, so you can build your kit with confidence instead of guesswork.
07
Still not sure?
Starting something new can feel intimidating, but with this course, I’m confident you’ll gain the skills and self-assurance needed to land the jobs you desire and thrive in your floral career.
If you have any questions, send them my way by clicking HERE.
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Can you imagine a career where you’re in control—you choose your projects, set your own schedule, and work on what inspires you? You want to build a business that’s both creative and financially rewarding, without being bound by traditional job structures.
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Your ideal life is one where you can integrate your personal and professional lives harmoniously. You envision working a schedule that allows you the ability to tend to family responsibilities while expressing yourself creatively and earning an income.
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You want a life where you can fully immerse yourself in your passion for floral design, continually learning, experimenting with new techniques, and expanding your skills without limitations.
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You don’t just want financial success for the sake of it. You want to feel that you’re contributing something meaningful through your work—bringing beauty and joy into the lives of others.
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Ultimately, you want to live a life where you feel proud, confident, and fulfilled—knowing that you took the leap and created something of your own that reflects who you truly are.
I’ve spent over 25 years in the floral industry, and I love helping women learn floral design and build a freelance business that fits their season of life.