Welcome to Flourishing
Online or In-person Floral Education
I’m Amber Mustain.
If you’ve been dreaming of learning floral design and building a business that truly reflects you, I’m here to guide and support you every step of the way.
Are you looking for someone to teach you the skills and strategies necessary for building a thriving career in flowers?
With over 25 years in the floral industry, I’ve worn many hats as both a florist and a business owner. I’m beyond excited to share everything I’ve learned with you! My goal is to help you build a strong foundation for a thriving floral career. I’ll teach you how to make your designs stand out, create services that set you apart, and build a loyal community that supports your business for years to come.
A thriving floral business starts with a solid foundation—smart pricing, strong business practices, and confidence in your floral design skills.
I’m here to help you master all three so you can confidently start and grow your floral business!
Explore Education Options
The Everyday Florist Starter Course + Mentoring
A 6-week online curriculum + group mentoring
Week 1: Welcome & Introductions (Let’s get to know each other) + Business Basics
Week 2: The hows and whys (principles & elements explained) + Processing Flowers
Week 3: Tutorials for vase arrangements and personal flowers— virtual design session with adjustments and feedback in real time
Week 4: Tutorials for bouquets and sympathy arrangements— virtual design session with adjustments and feedback in real time
Week 5: Pricing, Sourcing, Creating Recipes & Ordering
Week 6: Branding, social media, and setting up your studio
Week 7: BONUS Q&A Mentoring
($1297)
BONUS: 90-minute mentoring session with me. (Value $500)
Downloadable PDFs coordinating with lessons.
Freelance Starter Course
3 chapters that will prepare you to apply for your first freelance job with confidence! You will learn design, flower processing, color theory, styling, and how to set up your business and taxes as a freelance designer.
($197)
BONUS: 45-minute mentoring session with me. (Value $250)
1-1 Mentoring
Work one-on-one with me to achieve your goals in your floral business. Whether it’s an online design session or a business strategy session, we will work on your specific goals. This can be purchased as needed or in a lump sum of hours.
($197/hour)
If you’re looking for hands-on, personalized floral training, in-person is the best place to start!
I’ll create a custom learning plan just for you, so we can work together to refine your skills, adjust your designs in real time, and help you truly understand the art of floral design.
Learn the floral fundamentals and how to create a brand that will
TAKE ROOT, GROW AND ALWAYS BE
F · L · O · U · R · I · S · H · I · N · G
The Everyday Florist Curriculum
Business Basics
Building a firm foundation with your business is important. You will learn how to set everything up correctly the first time.
Floral Design & Flower Processing
Learn how to create structurally sound and aesthetically gorgeous floral designs. Amber gives you the “floral recipes” and you adapt to your style, taking the guesswork out of design!
You will also learn how to process flowers for a longer vase life.
Recipes + Ordering
Building design recipes for proper ordering amounts are the key to a profitable business. You will learn how to make beautiful designs by creating a recipe and then ordering appropriately.
Pricing & Proposals
Take the guesswork out of how to price for profit in the floral industry with detailed examples of proposals that clients love and pricing structures that ensure you will always be cash positive.
The Perks of being an Everyday Florist Student
One-on-One Mentoring
We are working online in a group, but you have direct access to Amber during the 6 weeks, and included in the course is a 90-minute mentoring session.
Community
Each student will be able to join the private Facebook community to grow and build relationships with other florists. Amber and Taylor are also available for questions within the group.
Mini Workbooks & Videos
The online course comes with mini workbooks for each session. You can print them off for easy reference. The videos are broken down into short chunks of information that allows you to learn at your pace and always be able to come back and practice all of the designs.