Welcome to Flourishing
online + in-person floral education
I’m so glad you’re here!
Whether you are new to floral design or looking to improve your design skills, Flourishing is for you.
If you’re wanting to start your own floral business or become a freelance florist and work at your own pace, the online course would be the best place to start.
Flourishing | Online
There are several options for online learning through Flourishing.
Full Course | How to start your own floral business
9 chapters that walk you through setting up your business, and teach floral design, color theory, pricing/proposals, floral styling, networking, branding/social media, and diversification.
Freelance Starter Course
3 chapters that will prepare you to apply for your first freelance job with confidence! You will learn design, flower processing, color theory, styling, and how to set up your business and taxes as a freelance designer.
COMING SOON: The Everyday Florist Starter Course!
If you are looking for hands-on and specialized training, the in-person would be the best place to start. I will customize your learning plan and we will work together to improve your skills. In-person training allows you to adjust your designs in REAL time and understand the how and why of design more clearly.
Flourishing | In-Person
Flourishing In-Person
one-to-one mentoring
team mentoring
multi-day workshops
Who is the in-person option for:
A new florist who wants to learn how to build a floral business around what is important to them.
A seasoned florist who needs to improve design skills to take their business to the next level.
A dreamer who wants to learn floral design and create a community through an in-person workshop.
Sign up for The Everyday Florist Waitlist
Hi, I’m Amber Mustain.
If your dream is to build a floral business around what is important to YOU, I’m your girl!
Join me to learn the skills and strategies necessary for building a thriving career in flowers ...
With over 25 years of experience in the floral industry, I have had the opportunity to work in various roles as a business owner and florist. I am thrilled to share all of the knowledge I have gained over the years. I aim to help you establish a strong foundation that will enable you to have a successful career as a florist. I will show how to differentiate your designs and services and build a community that supports your business for years to come.
Learn the floral fundamentals and how to create a brand that will
TAKE ROOT, GROW AND ALWAYS BE
F · L · O · U · R · I · S · H · I · N · G
The Flourishing Curriculum
Business & Services
From setting up your business and the ultimate start-up checklist to diversifying your services and ensuring you have multiple revenue streams; we cover everything you will need to create a solid business plan.
Floral Design & Styling
Learn how to create structurally sound and aesthetically gorgeous floral designs, as well as how to style for any event. Learn from Amber’s “floral recipes” and adapt to your style, taking the guesswork out of design!
Building Your Brand
Dive deep into what makes a brand iconic and unforgettable. Learn how to blueprint your brand identity and create a strategy for social media growth that converts followers to loyal clients.
Pricing & Proposals
Take the guesswork out of how to price for profit in the floral industry with detailed examples of proposals that clients love and pricing structures that ensure you will always be cash positive.
The Perks of being a Flourishing Student
One-on-One Teaching
Each student, no matter which option they choose, will be given online access to Amber’s video tutorials, interactive slides and professional insights into the floral industry. These are beautifully paired with our workbook.
Community
Each student will be able to join the private Facebook community to grow and build relationships with other florists. Amber and Taylor are also available for questions within the group.
Workbook & Videos
What makes Flourishing different from every other floral course is our Workbook. It’s filled with exercises, extra tips and is designed to help you learn alongside the hours of videos and hundreds of slide tutorials.