Flourishing
Do you dream of becoming a florist? Are you an existing florist wanting to elevate your design skills, business strategies or branding? Flourishing offers two options for you to accomplish your goals—an online, 9-module course with tutorials to do at your own pace or customized, in-person, hands-on instructional sessions.
is an online + in-person education series in the art of floral design
Flourishing Teacher, Florist & Founder
Amber Mustain
Amber has over 25 years of experience in the floral industry and has owned her own floral business for over 15 years. She has done everything from washing buckets to setting-up grand installations. Amber was blessed to be surrounded by amazing teachers who mentored her and encouraged her in her gifts. She created Flourishing so that she could be that mentor to others. Amber’s hope for Flourishing is that it’s not only an education series, but a community where you can grow and build life-long relationships. Whatever Flourishing looks like in your life, she’s here to walk beside you and help you achieve your goals!
What Students are Saying
Flourishing Online
Are you looking for a course you can do at your own pace, but still receive personal support and encouragement? Flourishing Online would be perfect!
Flourishing Online Course Details
5 Reasons to choose
FLOURISHING ONLINE
The ability to go at your pace with lifetime access and automatic updates
Access to Amber and the Flourishing Community through a private Facebook page
Weekly emails to keep you on track
25+ Hours of tutorials and bonus material
Workbook that coordinates with modules and a Welcome Box full of creative tools
Below is a short video with more information
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The Welcome Box & Workbook
For the self-paced Flourishing course, you’ll receive a 100+ page workbook to follow along with the online resources as well as a welcome box filled with creative tools, and a cocktail for the Virtual Happy Hour that will be held quarterly to celebrate everyone! ($150 Value)
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Modules
The course includes 9 modules:
BUSINESS BASICS
DESIGN BASICS (5 Tutorial Videos)
COLOR THEORY & STYLING (1 Tutorial Video)
PRICING & PROPOSALS (Example proposal and contracts)
BRANDING & SOCIAL MEDIA
NETWORKING & DIVERSIFYING
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Bonuses
One-on-One Consulting Session with Amber ($750 Value)
One-on-One Branding Session with Taylor ($500 Value)
Weekly emails for 6 weeks with encouragement and extra tips to keep you on track ($150 Value)
Virtual Happy Hour each quarter with Q&A with industry leaders
Private Facebook Community
Flourishing In-Person
Who is it for:
Existing flower shop owners or studio florists needing help training their employees.
An existing florist, wanting to improve their design skills or take their business to the next level with hands-on training.
A dreamer, wanting to become a florist, but learns best with 1-on-1 instruction.
The video below gives you an idea of what an in-person training would look like.
What Students are Saying
This is a completely customizable package to fit your floral, business, and branding needs.
How to get started with a customized package…
-We will first set up an on-boarding call. I will get to know you and what your needs and desires are.
-After our call, I will customize a proposal tailored to those needs.
-Once you accept your proposal, we will set a start date and get busy learning!
When you choose Flourishing In-person, you can customize the course to fit your design and training needs.
“Pick” your own Course
Options to choose from when customizing your course
Design
Wedding Bouquets
Centerpieces or Arrangements
Corsages, Boutonnieres, or hair
Styling
Color Theory
Installations
Processing and storing flowers
Business
Business Basics - How to set it up properly the first time
Pricing & Proposals
Branding & Social Media
Networking
Diversifying
Systems
Business Basics
We help you take the guesswork out of building the right business foundation legally. We break down all the to-do’s when establishing your business, along with key tips, critical thinking exercise and the ultimate start-up list.
What’s Included in Flourishing
Design Basics
You will learn the basics of design elements and principles through 4 tutorials. We will walk through the mechanics of small detail work, two different bouquets and arrangements of different sizes. You will feel confident in your floral design foundations and know you are designing something that will “wow” your clients!
Color Theory & Styling
Take your arrangements and designs from novice to noteworthy with learning color theory in flowers and styling. You will learn how to create iconic and innovative color pairings that will make you stand out in the industry.
You will also learn styling basics and how to apply them to all types of events. I will show you how to create a complete design that sets you apart from your competition.
Pricing & Proposals
Let us fold back the mystery of pricing and proposals in the floral industry. Learn exactly how to price your services for profit and create proposals that reflect your worth. Learn from real contracts and price breakdowns to take the guesswork out of making money as a florist.
Branding & Social Media
You will learn how to go beyond creating just a floral business, but instead create an identifying and iconic brand people love. Establish your brand identity with strategies for growth and ways to create copy that converts into clients, this chapter will take your brand to the next level.
We also help you become the master of organic Social Media growth with expert advice, simplified strategies and ways to bloom your brand socially. From hashtag theory to easy engagement that works and the keys to cross-promotion, get ready to watch your account take off!
Networking & Diversifying
Networking can be something people want to avoid, but we will give you tips and strategies that will help you become your own PR agency when it comes to your local market knowing who you are and why they would choose to work with you! We will discuss editorial and styled shoots, preferred vendor lists, and industry groups - learn what is the best fit for you.
Last, but not least, every business needs to make sure it has multiple revenue streams and is not dependent on just one way to make money. Diversity and adaptability is key. This module focuses on ways to ensure your brand will outlast any economic climate and flourish.