Do you dream of working with flowers but aren't sure where to begin?
The Everyday Florist is a self-paced course in floral design and business fundamentals — so you can stop guessing and start building the floral career you've dreamed of, with support every step of the way.
Turn your love of flowers into a career you're proud of.
You can picture the beautiful arrangements and the joy of working with flowers — you're just not sure where to start.
That's completely normal. Maybe for you, this dream feels exciting, and a little overwhelming at the same time. With the right foundation in floral design and the basics of business, you'll have the skills and the confidence to grow into the career you've imagined — whether that's a home studio, a flower shop, or freelance work.
Have you dreamed of learning floral design skills you can use in any kind of floral career?
You can picture the beautiful arrangements you want to create and the joy of working with flowers, but you may not know where to start. The dream feels exciting, and a little overwhelming at the same time. That’s completely normal. With the right foundation in floral design and the basics of business, you will have the skills to confidently pursue your dreams!
At the end of The Everyday Florist, you will know how to:
Design beautiful arrangements for all occasions
Properly care for flowers
Understand how to set up your business (as a freelancer or studio owner)
Source flowers, price arrangements, and create orders
“My Flourishing class with Amber was invaluable! Not only did I learn color theory, mechanics, elements of design, and business tips, I received one-on-one mentoring. Amber is down-to-earth, genuine, and passionate about what she does. She is patient and generous in answering any and all questions you have, regardless of your experience. ”
The Everyday Florist
You’ll gain the floral design foundations and business basics needed to confidently grow into the floral career you’ve been dreaming of.
Who is this course for?
Someone who loves flowers and wants to learn the basics of floral design but isn’t sure where to begin
A beginner florist looking for step-by-step floral design fundamentals, without the guesswork
A florist with some experience who wants to refine their skills and elevate their floral designs
A creative who wants to build confidence designing flowers for everyday occasions, events, or professional work
What’s Included:
Business Basics
Floral Design Basics
How to Process Flowers
Video Tutorials:
tall/low vase arrangements
casket spray
sympathy urn
personal flowers
Pricing, Sourcing, Proposals, Creating Recipes & Ordering
Branding & Social Media
Setting up a Floral Studio
BONUSES:
Wedding Bouquet video tutorial ($200 Value)
Styling Tutorial + Color Theory Basics ($150 Value)
(2) 45 -minute Design/Mentoring Call {or (1) 90 minute} ($750 Value)
What students are saying…
“Flourishing is an exceptional program that has had a transformative impact on my floral design skills. Amber’s expertise and passion for the craft have inspired me to learn more and grow as a designer. I frequently return to the resources she provides, as they are a wealth of information.
What sets Flourishing apart is Amber’s gift for teaching. She has a talent for explaining complex concepts in a way that is easy to understand, making learning a pleasure. Her willingness to answer questions and provide additional support is truly invaluable, and I always feel comfortable reaching out to her for guidance.”
“There are lots of floral classes out there, but doing the Everyday Florist class with Amber wasn’t just about consuming content. She mentored me, poured into me, and continues to support me on my floral journey! Taking this class with her and the virtual meetings and mentoring calls that were a part of it have been the best thing I did to turn my florist dreams into a reality. Thank you Amber!”
When I started my business in 2008, I was on my own. There was no one by my side, guiding me through the ups and downs. I had to figure it all out the hard way, learning from mistakes and facing challenges without support.
But I don’t want that for you. If you have the dream and the drive, I’m here to walk with you every step of the way. With the right guidance and a clear, step-by-step plan, you can build the business you’ve always dreamed of. The Everyday Florist will give you a solid foundation in business, sharpen your design skills, and provide you with the knowledge to grow and thrive. You don’t have to do it alone, I’m here to help you succeed.
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You will learn how to set up your business properly. How to register your business, attain your licenses, choose a legal structure, and much more.
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You will learn the hows and whys of design through the principles and elements of design.
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Included:
1.) How to process flowers
2.) Two types of vase arrangements
3.) Corsages/Boutonnieres/Hair flowers
4.) Two types of funeral arrangements (casket spray & urn)
5.) Wedding Bouquets
6.) Wedding Reception Arrangements
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You will learn about different options for sourcing flowers. You will also learn the proper way to process flowers for a long vase life.
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You will learn how to create recipes for arrangements that will help you to order efficiently, which will increase your profitability.
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Whether your goal is to set up a home studio or open a retail flower shop, I’ll guide you step-by-step through creating a layout that works for your space and business model. I’ll also provide detailed advice on the essential tools, equipment, and supplies you’ll need to set yourself up for success right from the start.
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You will learn networking strategies, how to use social media for gaining customers, and how to create a memorable brand.
BONUSES
Downloadable Mini Workbooks ($150 Value)
(to work through as we go and use for future reference)
Wedding Bouquet Tutorial ($200 Value)
Styling Tutorial ($100 Value)
Color Theory Download ($50 Value)
(2) 45-minute design/mentoring call {or (1) 90 minute} ($750 Value)
(Virtual design critique or business call)
Flourishing Facebook Group
(surround yourself with like-minded individuals)
WHAT’S INCLUDED
Lifetime Access to Online Curriculum with 8 Modules ($1297 Value)
Plus all of the Bonuses
Total Value of $2547 for $597!
About Me
I've been in the floral industry for over 25 years, and it has been an incredible journey. Not only has this career provided me with a great income, but it has also given me the flexibility to spend time with the people I love most—my family.
I’m passionate about teaching floral design because it opens many career possibilities. I began my journey in a local flower shop and my first business was a retail location. I loved building that business and being a part of my community. As I transitioned my business into a wedding and event studio, I never stopped loving my community. I often provide everyday flowers to my community from my home studio. There are many ways you can be a florist. I would love to be part of creating your dream floral business.